Slow, Grandparents at Play
photo courtesy: Dan LaVigne

The word "mature" appears to have different meanings to different people. Most people consider someone who is about 50 years old to be a Senior. However, in some industries, such as government sectors and certain business categories, a person is considered a Senior at younger age ranges. We've all heard in conversations, that the new 50 is now - maybe 40 or younger; the new 40 is now somewhere in the 20's. The facts are clear that we are all living longer. This year, statistics indicate that Seniors will increase by at least 20%. This compares to an 11% increase in the general population. It is also true that Seniors have more disposable income for leisure, travel, investments, life enhancement and overall purchasing power than any other group. The old adage that people of a certain age are "stuck in their ways," is just not accurate. Informed advertisers and marketers realize Seniors are willing to change their brands and try new products and services. Businesses and agencies marketing to this enormous audience are happily reaping the benefits. The truth is Seniors are smart and savvy consumers, looking for the highest quality products and services at the best prices, whether it's as new or previous customers. The global marketing and advertising landscape has dramatically expanded because of the Internet, and online business and social activity is utilized as much with Seniors as any other group.

The profile of today's American Senior, with its strength in numbers, power in purchasing and positive outlook, is playing a major role in this expansion. One thing is certain, we're all headed in the same direction. Make American Senior TV your first online stop. It's for you... the active and informed Senior.